What is WorkFairly’s Women in Tech Sales Program?
The WorkFairly – Advancing Women in Tech Sales program is a 14-week intensive learning program for women who are looking to pursue a career in tech sales or pivot into tech sales. Students from Ontario and British Columbia learn B2B Tech sales training and pre-employment skills to prepare for exciting careers in tech sales.
In collaboration with our training partners, over the course of the 14 weeks, participants receive facilitator-led training, online workshops, micro credentials such as Salesforce and AWS, present their capstone projects, and more!
Cohort program dates were as follows:
- August 2, 2022
- September 26, 2022
- November 28, 2022
- January 30, 2023
- March 27, 2023
What will Participants learn?
- Understanding of the end-to-end B2B SaaS tech sales process
- B2b SaaS tech such as SEMRush and Martech Stacks
- Cloud services such as Salesforce and AWS
- How to develop effective brand & value proposition
- Lead generation and management
- Business casing & sales communication
- Building relationships with clients through consultative selling
- Presentation skills - including how to sell virtually
- Handling objections
- How to negotiate & close deals
- How to prepare for an interview and get hired
Who are the Participants?
Each cohort consists of up to 30 women from a range of professional, educational, and personal backgrounds. Participants are vetted and carefully selected for the program based on the following:
- Personality fit
- Drive to pursue or advance a career in tech sales
- Past sales, customer service, or tech-related experience
- Communication skills
- Aptitude for technology and adapting to new situations
Why be a WorkFairly Hiring Partner?
- Reduce hiring costs and risks – The short-term commitment of the placement enables you to train participants, evaluate specific skills, and identify any additional talent you may need for the future
- Meet your annual hiring goals by tapping into multiple cohorts and hiring opportunities – FREE OF COST
- Return on investment for your organization – Cost effective placement incentives and hiring bonuses of up to $4,400.00 for eligible companies
- Bring a fresh and diverse perspective - Get direct access to a diverse group of qualified, confident, motivated, and sales-ready graduates
- Reap the benefits of employees with skills for an evolving world - Globalization has changed the way we live and communicate, and cross cultural communication is imperative to creating a competitive advantage in the global market
- Market insights and customer base – Bring fresh ideas and approaches, opening up new and emerging customer groups and markets
- Promote your organization as one that believes in workforce diversity
- Build a pipeline for future hiring needs
For more information contact: Holly Dao, Outreach and Wraparound Support Worker - WorkFairly, The Career Foundation, hdao@careerfoundation.org or 437.900.0087 x 919.
This program is created and delivered in partnership with Employment and Social Development Canada (ESDC), Prepr, and Canadian Professional Sales Association (CPSA).
Employment and Social Development Canada (ESDC) works to improve the standard of living and quality of life for all Canadians. We do this by promoting a labour force that is highly skilled.
Prepr’s mission is to create a global learning network to up-skill and re-skill individuals to becoming problem solvers from around the world. They aim to help individuals develop the skills and competitive advantages they need to succeed in today's economy.
Canadian Professional Sales Association (CPSA) supports and advances sales professionals with tools, training, and resources.
Some of our community partners include – Ontario Disability Employment Network (ODEN), QueerTech, and WomenTech Network.
