Digital Marketing Specialist

Healthwise ยท Remote, USA or Boise, ID

Design + UX
Health & Well-Being
Posted 1 week ago

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JOB SUMMARY

The Digital Marketing Specialist advances the Healthwise mission to help people make better health decisions by developing innovative marketing campaigns that increase awareness and demand for Healthwise solutions and services. This person is responsible for key marketing initiatives including lead generation and nurturing, promotions, and overseeing tactical execution of account-based marketing campaigns. The Digital Marketing Specialist also develops compelling messaging and campaigns targeting B2B audiences in the digital health, health plan, hospital, and care management markets.

 

DUTIES & RESPONSIBILITIES

  • Works with the Marketing Manager to create innovative B2B marketing campaigns that convince more organizations to choose Healthwise solutions.
  • Drafts, gains consensus on, and implements plans for marketing projects.
  • Works with designers, copywriters, videographers, and internet engineers to execute effective marketing projects in collaboration with a wide variety of Healthwise roles, including executives, product and product marketing managers, account executives, and account managers.
  • Conducts marketing research and develops compelling messaging.
  • Leads development of tools and resources including marketing collateral, webinars, presentations, outreach campaigns, and product demos for electronic and mobile formats.
  • Designs and executes marketing automation and lead nurturing programs, including creating drip campaigns, scoring leads, and reporting performance.
  • Develops and implements advertising strategy. Identifies best opportunities, manages budgets, develops assets, and analyzes results.
  • Creates and executes marketing plans for conferences, trade shows, and other events.
  • Works with general supervision and exercises a moderate level of self-direction.
  • Performs other duties, or special projects, as assigned.

 

QUALIFICATIONS

  • Bachelor’s degree in marketing, communications, English, or equivalent experience.
  • 3 years’ experience creating compelling and creative marketing, communications, and public relations projects for B2B audiences.
  • Working in a mission-oriented health care environment and demonstrated understanding of the health care market a plus.
  • Excellent verbal and written communication skills.
  • Exceptional organization skills and the ability to manage multiple, diverse projects in a fast-paced environment.
  • Competency with Pardot Marketing Automation platform a plus.
  • Competency with MS and Adobe products (Word, Excel, Outlook, PowerPoint), Adobe Creative Suite, SharePoint, and Salesforce.
  • Strong knowledge of design/layout best practices.
  • All offers are contingent upon the successful completion of a background check.
  • Healthwise requires proof of COVID-19 vaccination for employment

To perform this job successfully, an individual must be able to perform theessential functions satisfactorily with or without reasonable accommodation.

Healthwise is an equal opportunity and affirmative action employer committed to creating a diverse workforce. 

If you require a reasonable accommodation for any part of the application or hiring process due to a disability, you may submit your request through one of the methods listed below:

Email:
[email protected]

Mailing Address:
Healthwise, Incorporated
Attn: Human Resources
2601 Bogus Basin Road
Boise, ID 83702

Fax:
208-387-6776

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