Creative Director
Zocdoc · New York, NY
Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 17 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
Zocdoc’s most important asset is our people. As the Creative Director at Zocdoc, you will be responsible for shaping and driving Zocdoc’s brand voice, visual identity, and overall creative direction. You will lead the development and execution of campaigns, brand moments, and creative initiatives that resonate across the company and industry. This role reports to the VP of Design and requires collaboration with internal stakeholders and external partners to deliver impactful creative solutions that drive business outcomes.
You’ll enjoy this role if you are…
- A Visionary Leader – Motivated by the idea of building a unique, mission-driven brand voice and perspective in a traditionally antiquated healthcare brand landscape
- Passionate About Brand Integration – Eager to infuse the brand into every aspect of the product, marketing, and advertising landscape: ensuring quality and visual polish that speaks to our values and sets new industry standards
- Collaborative and Inclusive – Willing to both lead and collaborate with internal teams and external partners, promoting a culture of creativity, innovation, and inclusion
- Organized and Strategic – Adept at prioritization and managing multiple priorities and stakeholders, ensuring flawless execution of large-scale, high-impact projects
- Data-Driven and Insightful – Interested in leveraging insights and performance data to create and refine high-impact campaigns and initiatives
- Serious About Your Craft, Not About Yourself – Humble, with a focus on excellence in your work while treating all people with dignity and respect
Your day to day is…
- Orchestrating and leading engagements with various external partners (including illustration, photography, and advertising) to deliver high-value assets that align with Zocdoc’s brand voice, including tone and visual style
- Collaborating with marketing leads, in-house teams, and partner agencies to define and create an overall look and feel for patient and provider campaigns, including TV ads, OOH, emails, banners, landing pages, digital videos, reports, etc
- Enforcing Zocdoc’s brand voice and creative direction across multiple audiences, setting the bar for design quality and creative excellence
- Staying at the forefront of creative trends, tools, and methodologies, and continuously integrating cutting-edge practices into your work and the broader team’s processes
- Leading the execution of large-scale, high-impact creative projects that shape the brand and company direction, ensuring flawless delivery from concept to launch
- Tackling the most challenging and systemic creative problems within the brand, delivering innovative solutions that redefine standards and create significant value
- Managing and building a stable of top creative partner agencies and freelancers for different projects
- Representing the brand and creative function at the leadership level within the company, presenting brand work to all levels of the organization
You’ll be successful in this role if you have…
- A minimum 10 years of experience in creative roles, with a portfolio that exemplifies innovation, craftsmanship, attention to detail, and mastery of essential tools like Figma, Adobe Suite, and Canva
- Experience creating and executing digital campaigns while leveraging data to optimize performance and achieve business objectives
- Proven experience upholding and maintaining a consistent brand voice across multiple audiences, with a focus on excellence in visual aesthetics and storytelling
- The mentality of an entrepreneur/owner with a strong bias to action, driving ambitious goals and visionary outcomes
- The ability to communicate effectively across all levels of the organization, ensuring all stakeholders are aligned and informed
- A commitment to treating all people with dignity and respect, regardless of title or tenure
Benefits:
- Flexible, hybrid work environment
- Unlimited PTO
- 100% paid employee health benefit options
- Employer funded 401(k) match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive parental leave
- Cell phone reimbursement
- In office perks including:
- Catered lunch everyday along with snacks
- Commuter Benefits
- Convenient Soho location
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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