Founded as an initiative within WGBH in 2011, CDP is now an independent public benefit corporation working on behalf of more than 230 public radio and television stations to share data across the system, analyze fundraising performance, and develop best practices.
The “CDP idea” was born from an initiative by the Major Market Group of Public Television. With support from the Corporation of Public Broadcasting and GBH, a group of stations built the industry’s first and only National Reference File, a tool used daily to help stations better understand areas of opportunity to increase their fundraising effectiveness and efficiency.
Our mission is to help sustain a thriving public media system. CDP works with local stations to grow their active donor files and increase net revenues through the development of best practices in fundraising, scaled vendor management, innovative fundraising and operational services, and best-of-breed technology systems. Stations can then use these new resources to better serve their local communities.
Our core values are excellence, innovation, trust, and community. They are the guiding principles in all our decision-making and relationships.
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