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About Us
At Imprint (formerly Lucid), our mission is to make the world's most important knowledge easy to learn, internalize, and apply to your life. We’ve created a new format for visual nonfiction content, designed from the ground up for the mobile use case, that helps readers stay focused, understand complex ideas, and retain what they learn.
Launched in 2020, Imprint is already one of the most downloaded and highest grossing education apps in the world. But we’re just getting started, and are continuing to rapidly iterate and launch innovative new products that further our mission of effective learning.
Our team of writers, designers, visual artists, product managers, and engineers are deeply experienced in mobile storytelling and educational content. Our CEO, Daniel Terry, previously founded and led Pocket Gems and Episode Interactive, leading mobile companies which have reached 300 million users, raised over $150 million from Sequoia and Tencent, and collectively generated over $1 billion in revenue.