About Us
Nickels is an early stage startup that draws on years of behavioral science research to build white-label digital products for credit unions and banks.
We help banks grow their businesses through improving their customers’ financial health. Designed in collaboration with the country’s leading behavioral scientists at ideas42, our behaviorally-informed products help to improve users’ financial decisions by tackling the behavioral pitfalls that often lead to suboptimal outcomes.
Our first product, Credit Card Coach, helps credit unions and banks support their customers' credit card health.
Top Workplace Values
Eats Lunch Together
Emphasis on Work-Life Balance
Promotes from Within
Data-Driven
Transparent Leadership
