The Voter Participation Center
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About Us
The Voter Participation Center (VPC) is the nation’s largest non-partisan, non-profit organization dedicated to registering and mobilizing voters from the New American Majority (NAM) – people of color, unmarried women, and young people – who make up the majority of the potential electorate, but have been historically underrepresented in political participation and power. Using direct mail, digital and social media outreach, guided by rigorous data science and experimentation, and working closely with many partner organizations, VPC connects with millions of voters each year, building the foundation for a more representative democracy.
The Center for Voter Information (CVI) is VPC’s partner organization and is a separate but affiliated 501(c)(4) non-profit that works to engage both the NAM as well as members of the broader electorate who share their values.
