AI Chat Marketing: Convert Organic Social Media Engagement Into Action

•  What chat marketing is and how it converts engagement into action: Automated DMs that turn comments into email addresses, donations, and signups

• Why it outperforms traditional channels: 60-80% click-through rates vs. 2-5% for email/text, and how grassroots campaigns mobilized thousands through organic social with zero ad spend

• Chat marketing tools and implementation tactics: What to look for when choosing tools and how to leverage influencer partnerships to amplify reach

Advocacy campaigns and nonprofits are using AI-powered chat marketing to convert social media engagement into measurable action, delivering 60-80% click-through rates compared to 2-5% for traditional channels like email or text. When someone comments on a post, automated systems instantly send personalized DMs with links to donate, register to vote, sign petitions, or take other actions.

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In this session, you'll see how grassroots campaigns have mobilized thousands of people through organic social media with zero ad spend, and learn the tactics and tools you need to get started with chat marketing automation.