Date & Time
Sept. 11, 2025, noon - Sept. 11, 2025, 12:45 p.m.
Organizer
ChatGPT, Gemini and Perplexity are now the first stop for many business buyers, and the shift is accelerating every month. If AI does not “see” your website, your expertise is invisible.
Join Erika Dickstein, founder of Spring Insight, for a focused 45-minute walkthrough of Generative AI Optimization (GAIO). You will see exactly how consultants, lawyers, CFOs, and other subject-matter experts can make their insights the trusted answer AI assistants deliver.
What you will learn
- The New Reality: Search Is Becoming Answers – why AI assistants are overtaking Google results and how that changes the visibility game
- What Is GAIO? – the core strategy that helps AI choose your content as authoritative
- Why Subject-Matter Experts Need GAIO – how deep knowledge alone falls short without optimization
- How Businesses Are Using GAIO to Beat Larger Organizations – real tactics that let smaller expert firms outshine big-budget competitors
- Three-Tier GAIO Ladder – a clear roadmap (Foundations, Growth, Domination) so you know where to start and what comes next
Who should attend
- Solo and boutique consultants
- Lawyers and legal specialists
- Fractional CFOs, CIOs and CMOs
- Expert-led businesses with steady six, seven, or eight-figure revenue and a commitment to marketing ROI
- Coaches, trainers and analysts with substantial thought-leadership content