Digital Skills Training - Effective AI in communications

Description

About the workshop

Effective AI in communications - an introduction for people who are at the very start of their AI journey

AI is everywhere, but we're seeing lots of evidence of charities using it badly. It's not about asking ChatGPT to write a strategy or plan, or even a pile of social media posts.

In this session you will:

• See a couple of good examples of how to use AI to add value to campaigns, either creatively or through deepening understanding. Electrify will demonstrate how they worked with a charity to develop creative content which they could not afford to capture in a photography shoot.
• Learn how to use AI to interrogate data quicker and more precisely.
• Gain an understanding of some of the pitfalls of using AI.

By the end of the session, participants will have a better understanding of:

• What AI is and it's uses.
• How to use AI to maximise impact in marketing campaigns for your organisation.
• What some of the pitfalls of AI are in a digital world that is increasingly relying on it.

The trainer:

This session delivered by Electrify, a strategic, creative communications agency.

Their team uses the extraordinary power of storytelling to inspire action.

They build engaging campaigns that encourage change, finding brilliant ways to reach people’s hearts and minds through actively listening to deeply understand the organisations they support.