Your nonprofit already has an audience. The question is: are you making the most of it?
Donors. Supporters. Volunteers. Program participants. Community members. Partners. Event attendees.
Your email list can be much more than a place to send a newsletter.
In this practical, expert-led session, we'll explore how nonprofits can use email marketing to strengthen relationships, support donor cultivation and retention, increase community engagement, and make better use of the contacts and information they already have.
We'll focus on approaches that work for small and resource-constrained nonprofits—without requiring a huge budget, advanced technical skills, or a complicated technology stack.
You'll learn how to:
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Turn an existing contact list into a more useful communications and relationship-building tool
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Create emails that give people a reason to open, read and take action
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Use simple audience segmentation to make communications more relevant
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Use email to support donor attraction, cultivation and retention
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Build practical email campaigns around events, programs, fundraising and community engagement
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Improve the way your organization manages contact and CRM information
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Identify where AI and other technology can save time and reduce repetitive communications work
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Create simple, sustainable email workflows that a small team can actually maintain
Who is this for?
This session is designed for nonprofit professionals who wear multiple hats—including Executive Directors and other leaders, operations and administrative staff, marketing and communications professionals, fundraisers and development staff, and technology support teams.
You don't need to be an email marketing expert.
You need to want to make your organization's communications more useful, more intentional and more effective.
What you'll take away
Expect practical examples, step-by-step guidance and ideas you can take back to your organization and start using.
Bring your questions, your challenges and your current approach to email. We'll help you see what's possible with the resources you already have.
Join Ben Abel, TechSoup Connect Canada Co-Host and Chapter Volunteer from 2020-2025, as he helps you solve your email marketing challenges, making it a fun exercise with some learning along the way.
