Essential Software for Start-Ups: How to Choose a Productive Tech Stack.
Starting a business today means navigating a vast range of digital tools, from domain registration and email hosting to marketing platforms, payment systems, content creation and more.
This 4-hour, interactive workshop is designed to cut through the noise. We’ll walk you through the essential building blocks every start-up needs to run smoothly and grow confidently. You’ll learn what to prioritise, how to avoid costly pitfalls, and how to connect your systems for maximum efficiency.
Whether you're launching a product-based or service-based business, this session will help you lay the right digital foundations from day one.
Learning Objectives
By the end of this session, participants will:
· Know how to choose and connect the right domain, hosting, and email services
· Understand the role of content creation and how to use AI tools to streamline workflows
· Explore practical and affordable marketing tools, including SEO, email sequences, CRM, and project management software
· Learn how to accept payments, manage finances, and stay compliant with tax and legal obligations
· Build confidence in tracking meaningful performance metrics
· Gain clarity on essential digital policies, including GDPR, cookie consent, and terms & conditions, and how to implement them effectively
Workshop Outline
· Introduction to digital essentials: what you need, and what you can ignore
· Walkthrough of domain registration, web hosting, and email hosting: advantages and pitfalls of common partnerships
· Content creation: photos, videos, written content, and the role of generative AI
· Marketing tools: SEO, GEO targeting, nurture sequences, email campaigns, CRM, and project management
· Scheduling appointments, integrating calendars and video call solutions
· Tracking performance: vanity metrics vs real engagement
· Taking and making payments: banking, accounting, and tax returns
· Policies and compliance: T&Cs, GDPR, IPO, and cookies
· Design Your Own Tech Stack (interactive exercise)
Facilitator: Phil Goodall LinkedIn - linkedin.com/in/philgoodall
