From Data to Decisions: Leading Digital Transformation in MSMEs
Digital transformation is no longer simply about adopting new technologies. For micro, small and medium-sized enterprises (MSMEs), the bigger challenge is turning data, technology and digital tools into better decisions, stronger capabilities and sustainable business performance.
Join the Business Research Hub (BRH) for the inaugural session in our Research-to-Practice Webinar Series, bringing together academic expertise and practical business perspectives to explore what digital transformation really means for MSMEs.
Featuring Professor Peter Stokes of De Montfort University and Dr Funmi Obembe of the University of Northampton, the conversation will explore the relationship between data, leadership, technology and organisational capability and what MSME leaders can do to navigate digital change more effectively.
The session will move beyond the technology itself to consider the people, leadership and organisational factors that determine whether digital transformation creates meaningful value.
What we'll explore
- How MSMEs can make better use of data to support business decisions
- Why digital transformation is about more than adopting technology
- The leadership and organisational capabilities required for digital change
- Common challenges MSMEs face when navigating digital transformation
- How businesses can move from collecting data to generating useful insight and action
- Practical implications for MSME owners and leaders
The webinar will conclude with an opportunity for participants to put questions to our speakers.
Speakers
Professor Peter Stokes
Professor of Leadership and Professional Development
De Montfort University
Dr Funmi Obembe
Associate Professor & Head, School of Technology
University of Northampton
Hosted by Dr Izu Nnabuife
Founding Director & Principal Researcher
Business Research Hub
Who should attend?
This webinar will be particularly relevant to micro, small and medium-sized business owners, founders, entrepreneurs, managers and business leaders, as well as business-support professionals, researchers and anyone interested in digital transformation and SME development.
No specialist technical knowledge is required.
Event details
Date: Friday, 6 November 2026
Time: 6:00 PM – 7:00 PM (UK time)
Format: Online
Cost: Free
About Business Research Hub
Business Research Hub (BRH) is an independent research and knowledge-exchange initiative that connects academic research and expertise with the real-world challenges facing businesses.
Through applied research, research-to-practice insights, webinars and knowledge-exchange activities, BRH seeks to make rigorous research more accessible, relevant and useful to MSMEs and the wider business community.
Research. Insight. Impact.
Business Research Hub
