From Research to Reality: Launching AI Products at Big Tech

Date & Time

Oct. 9, 2025, 11 a.m. - Oct. 9, 2025, noon

Cost

$0

Location

Online

Organizer

PDMA

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Description

Overview:

Explore the unique challenges and opportunities that PMs face when developing and launching new AI technologies within large, established organizations. Navigate the complex organization structures, resource constraints, and stakeholder management required to turn cutting-edge AI research into scalable, impactful products.

 

Key Takeaways:

  1. Synthesize insights from user feedback, industry research, and internal R&D to translate cutting-edge AI capabilities into tangible products with a clear value proposition.
  2. Evaluate AI products using both traditional product metrics and AI-specific KPIs to track performance and demonstrate ROI.
  3. Explore strategies to champion new initiatives, secure executive buy-in, and coordinate cross-functional teams within large, risk-averse companies.

 

Meet the Speaker:

Eileen Wu is a Product Manager at Google, where she has a track record of leading teams to launch 0-to-1 AI features on both emerging and established products. She is currently the lead PM for Maps and Spatial AI experiences on Android XR glasses, pioneering new interactions for augmented reality. Prior to this, she drove product innovation on Google Search and YouTube, launching several AI-powered features and building platforms for experimental AI features. Her expertise is further enhanced by her academic research background in XR, which she actively leverages to inform her product strategy