Linqto Learn : What Investors Need To Know About MarTech
About this event
Did you know in the last ten years the marketing technology space has grown by nearly 6521%? That’s staggering. Do you know what MarTech is? It’s where marketing and technology intersect. Why do we need to know about it? Well, it’s a $345bn market. In short, it’s a BIG deal.
Only a few years ago MarTech was in its infancy. Today, it’s a vital tool for marketers. Thanks to big data, AI, and machine learning every aspect of a marketers’ job is happening at scale, in a multi-touchpoint, omnichannel, primarily digital environment.
Then add in COVID. COVID massively accelerated e-commerce. As we all sat at home in lockdowns, our online spending went right up. 93% of buyers changed their shopping behaviors to online. In 2021, nearly all marketing programs went fully digital. 29% of buyers say they won’t return to shopping in person again. Then of course there’s social media shopping; personalized delivery of ads, products, and messaging - it’s a race to do this best.
This Linqto Learn we’re sitting down with Janis Spivack, MarTech guru. Janis is a catalytic navigator; she helps businesses move through change. And she does it very well. From the traditional world of advertising to taking part in the very first virtual world in, yes, 1993. From helping build some of the very first big commercial websites like Macys.com and DaimlerChrysler.com, cars.com, to helping Nike.com assemble the right team and logistics to build a sustainable e-commerce presence - Janis has seen it all. She is Chief Experience Officer, the hired gun to go in and build prototypes for companies that need to make a change. And we are going to sit and learn it all from her.
We’ll find out about how everyone else competes with Amazon. We’ll find out what exactly a digital experience platform is. We’ll discuss the biggest challenges facing CMOs. We’ll sift through the noise and work out what investors should know and look out for in this space. And we’ll look to the future and map out what we should be excited about and fear right now…
This is going to be a fast session, so whether you’re a creative, an investor, or an entrepreneur, this is going to be a ride.
Speakers:
Janis Nakano Spivack | EVP, Chief Experience Officer | Zenapse
Janis Nakano Spivack is an award-winning CX executive with over 30 years of experience in digital marketing, media, and advertising, her expertise is focused on consumer adoption of emerging innovation — serving as a Creative and Product leader in the first generations of the commercial internet, metaverse design, AR, VR, digital out-of-home and mobility.
She has applied CX methodologies to catalyze both consumer and workplace innovation and inter-generational collaboration — working with over 80 companies including, Nike, Rakuten, McDonald's, Levi's, Hilton, Samsung, Coca-Cola, and Daimler Chrysler.
In 2017, JNS co-founded Brite Catalyst, a Wellness Innovation company. The company’s first consumer program, Crush, is based on a proprietary methodology that combines psychographics of change-behavior, combining neuroscience, cognition, and belief in consumer-friendly experiences.
JNS has been featured in CNET Asia, TechTV and Folha (Brazil), AIGA, @dTech, ICE, Communications Arts, Adweek, AdAge, and The Advertising Research Foundation, and serves as adjunct faculty for Chip Conley's Modern Elder Academy.
Shelley Alger | Senior Partner | Seed Milestone Fund
Shelley Alger is the Senior Partner at seed-stage venture firm Seed Milestone Fund, focusing on tech innovation for the Production Economy (manufacturing, logistics, supply chain). She has been part of the startup ecosystem since the late 90s, as the first employee doing business development for one of the early tech IPOs, as an angel investor, and then later as a co-founder in a food technology company and an AI and Machine Learning SaaS tool for the enterprise.
Nick Burrafato | Director of Digital Asset Sales | Linqto
As Director of Digital Asset Sales, Nick is dedicated to supporting and expanding our valued partners in the Digital Asset Community. Nick has many years of successful experience as a digital asset investor, enthusiast, and social media influencer. Nick spent over 17 years working as a Top Real Estate Broker in the Orlando Florida market and lead over $250M in sales. Before starting his own thriving real estate business, Nick was responsible for New Franchise sales for RE/MAX in Florida where he helped them achieve record-breaking growth year after year. Nick has a proven track record of sales, marketing and negotiation experience.
*Please contact GIC@linqto.com if you have any questions regarding the event, would like to suggest topics to discuss for future Linqto Learn events, having trouble getting into the webinar, or any other general questions.
About Linqto Learn:
Join a Community of Investors:
Linqto Learn is a series of educational events designed to keep our community of accredited investors up-to-date with new opportunities, trends, and the information you need to guide you through your financial journey.
Discover New Asset Classes:
We know that learning about new asset classes helps investors diversify their portfolios. Linqto Learn challenges the status quo by engaging speakers who push the margins and use technology and creativity to support investor relationships while introducing emerging asset classes.
Gain New Financial Opportunities:
From the gaming industry and digital assets at large to venture capital and modern e-commerce platforms, Linqto Learn offers the most comprehensive approach to support financial opportunities, and it all begins with education. These sessions are intimate with a maximum of 100 attendees and occur twice a month. Become a Linqto user and join the conversation!
