Media for Good: Leveraging PR and Marketing to Create Impact

Description

Media and marketing are powerful tools but when guided by purpose, they can become catalysts for lasting change.

In this session, we’ll explore how PR and communications professionals can craft campaigns that not only cut through but create real-world impact. From spotlighting marginalised voices to shifting behaviours and supporting campaigns that matter, we’ll unpack how ethical, purpose-led storytelling can move the needle.

You’ll also hear how to amplify great ideas through smart, values-aligned paid activity and how to measure what matters, ensuring your efforts drive long-term outcomes, not just short-term buzz.

Join experts from Good Talent Media and ENRICHD Group as we share practical examples, strategies and lessons from the field.

Who it’s for:
Communications and marketing professionals, social impact organisations, purpose-driven brands and anyone using media to create change.