Personal Connection at Scale: Using Telemarketing to Secure Donations

Description

We've all heard about the inter-generational transfer of wealth coming from the Baby Boomer generation and estimated at $1 trillion in Canada. In this informal conversation, you'll hear the details about a successful fundraising campaign that didn't ask for money, and how you might be able to use a telemarketing approach with your own supporters. 

Our host, Siobhan Aspinall, CFRE, will share the details and answer your questions on how the David Suzuki Foundation engaged their donor list to have a conversation about donating through bequests (gifts in wills).