Product & Innovation Testing

The Product & Innovation Testing Tech Showcase brings together leading platforms that help research, insights, and product teams evaluate ideas and refine products before they reach the market. During this session, each company will walk through how their solution works, what problems it solves, and the types of results teams can expect.

If your work involves concept testing, product validation, or innovation strategy, this session gives you a clear look at practical tools that support faster decision-making and stronger product outcomes. You’ll see how different approaches compare, hear directly from the experts behind each platform, and leave with a better sense of which methods fit your team’s needs.

Key Takeaways

Overview of the Landscape - alternatives and complements to survey based testing such as IHUT, remote qual/video feedback, UX/prototype testing, and in product experimentation.

AI in Context - AI screening and auto-coding can shorten cycles, but there are other ways it can help without undermining quality

Scale “Testing Mountain” - See how templates, AI, and other tools can help you scale a mountain of tests quickly and cost-effectively.