Sales 101 for Technical Founders

Description

A tactical session for current and future technical founders (and/or anyone interested in sales) in Austin Texas that are looking to learn the fundamentals of sales. This session will include actionable advice, not just theory, for founders at all stages. This is also an opportunity to network with other local founders who are also looking to learn and/or improve their sales processes.

The session on February 20th will be highly focused on the individual skillset of selling and highlight what an effective deal cycle looks like end to end. This includes how to lead an effective discovery call, set up a proof of concept with your prospect, negotiate, get through procurement, increase contract size, and more.

Led by Eric Finch, a former engineer, tech sales professional, and now founder. Eric has experience selling highly technical solutions (database, DevOps, Automation) to unicorn startups as well as Fortune 100 customers like Morgan Stanley, AT&T, Toyota, and more.

This event will be hosted in the Capital Factory in Austin Texas. You can park at the facility's garage and Capital Factory can provide you a discounted validation for parking.