SEO, GEO and Ads:Search Marketing in the Age of LLMS

Description

Steven Aguiar

Co-Founder @Givepact

Discover how to navigate the rapidly evolving search landscape where AI-powered search engines are projected to surpass traditional search traffic by 2028. This session explores the strategic integration of SEO, Generative Engine Optimization (GEO), Google Paid Ads, and Google Ad Grants to maximize nonprofit visibility and conversions. Learn why AI search visitors convert at 4.4x higher rates than traditional search visitors, how ChatGPT cites pages ranking 21+ in traditional search results 90% of the time, and the universal tactics that improve performance across all channels simultaneously. Walk away with actionable implementation strategies including FAQ-centric content approaches, domain authority building techniques, and channel-specific optimizations that deliver measurable results for nonprofit organizations.