Smartups (Marketing for Startups) - Developing a Content Engine

Description

Over the past decade, we've learned that building and distributing world-class content in your area of expertise is the great equalizer that allows startups and small businesses to compete with the Fortune 500. Unfortunately, too many teams struggle to find content marketing success because their content is never seen. This is why building a content production engine and distribution engine that complement each other is essential. This is the horse. The content itself is the cart.

In this presentation, you'll learn the methodology Tim implements with his clients and how to find your company's unique perspective and build on it to develop the right content engines to help you hit your business goals this year.

Specifically, you will learn at this month's Smartups:

• Why building world-class content distribution is just as important as building world-class content
• How you can build a distribution engine that multiplies your business by putting the horse ahead of the cart
• How to find and flesh out your company's unique perspective to build world-class content that resonates with your Ideal Customer Profile (ICP)

See you Tuesday, Feb 20 at the Carmel COHatch, 9:00 am!