Why Most Nonprofit Websites Don’t Drive Engagement (and What to Do Instead)

Description

Many nonprofit websites are not effectively driving engagement, despite being a central part of their digital presence. Common issues like unclear structure, outdated content, and lack of strategic direction can make it difficult for supporters to take action. Without a clear focus on user experience and engagement, websites often fall short of their potential.

In this session, Tapp Network will explore why most nonprofit websites fail to drive engagement and what organizations can do differently. Topics include where websites commonly fall short, how structure and content impact user behavior, and what needs to change to drive action. Attendees will gain insight into how to create a more effective, engagement-driven web experience.