Digital Analyst Save

Founded in 1936, the National Wildlife Federation has grown into America's largest and most trusted grassroots conservation organization with 52 state and territorial affiliates and more than seven million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and outdoor enthusiasts of all ages and stripes. The mission of the National Wildlife Federation is to unite all Americans to ensure wildlife thrive in our rapidly changing world. We advance this mission through programming focused on conserving wildlife, restoring habitats and waterways, expanding outdoor opportunities, connecting children with nature, advancing environmental justice, and addressing the causes and consequences of climate change.

The National Wildlife Federation believes that in order to save wildlife and ourselves, we need to ensure that everyone in America has clean air and water, safe communities, easy and equitable access to the daily benefits of nature, and protection from the ravages of climate change. These basic needs, equally necessary and urgent for all people, are foundational to bringing the conservation movement and ethos into the 21st century.

To support our mission, we are seeking a Digital Analyst to join our team. The Digital Analyst will support our Development team’s effort to create a strong digital presence by developing robust analysis and actionable insights in digital engagement and fundraising campaigns, including our email, social media, website, advertising, and mobile messaging programs. In this role, you will play a pivotal part in supporting data-driven decision making that informs how we engage and mobilize our millions of members, activists, and supporters online.

Reporting to the Associate Vice President for Digital Engagement and working collaboratively across Development leadership, the Digital Analyst will support multiple digital marketing and analysis projects, data cleansing and manipulation, statistical reporting and analysis, and list management. The Digital Analyst will also assist in budget creation and re-projections, assessment for fundraising efforts, and engagement strategies for our members and activists.

This is a great opportunity for someone with a proven track record for turning complex data into action. You’ll have a chance to collaborate with team leads to help shape our digital strategy based on the power of data.

Principle Duties:

• Track, analyze, and provide recommendations for optimizing digital advertising, social media, email, and SMS campaigns in support of fundraising, advocacy, and e-commerce outcomes
• Standardize reporting and build dashboards that reflect organizational goals and communicate and/or visualize results across our digital campaigns
• Coordinate with Development leadership to identify and analyze key marketing metrics to ensure campaigns are meeting engagement, retention, and revenue goals
• Identify opportunities to improve data tracking systems and processes across the organization and implement those improvements as needed
• Develop and manage testing priorities and roadmap in consultation with Development leadership and other stakeholders
• Compile performance and cost data for budgeting/forecasting processes
• In coordination with Development leadership, support the daily operations critical to ensuring the growth and longer-term stability of the Federation's digital efforts
• Work with teams across the Federation to identify and obtain data that would be useful in strategic and marketing planning
• Work with programmers, developers and business intelligence experts to communicate data needs across our teams
• Perform other duties as assigned

Required Competencies, and Desired Skills and Qualifications: 

• Proven track record of evaluating, analyzing, and steering outcomes for successful digital campaigns across email, social media, paid digital media, and/ or SMS programs
• Superior quantitative skills and understanding of data and data management tools including familiarity with organic and paid media reporting tools/ dashboards
• A consultative approach to working with cross-functional teams and the demonstrated ability to effectively communicate analyses, position recommendations, advise strategy implementation, and foster a disciplined approach to performance management and continuous improvement
• Fluency with Excel, Access, Tableau, Google Analytics, PowerPoint and other Microsoft Office Suite, and proficiency with CRM tools is required Experience with eCRM or online database programs like Engaging Networks, Convio, EveryAction, MailChimp, Constant Contact, or similar would be ideal.
• High school diploma or GED required, College degree with a business concentration preferred
• Minimum 5 years of professional experience in marketing, analysis, preferably with nonprofit organizations or mass constituency organizations with a focus on digital experiences

NWF Values:

Your actions are expected to reflect the staff values of the National Wildlife Federation: collaboration, mindfulness, empowerment, inclusivity, and mission focus.  Your competencies should include:

• Being motivated by values of equity and responsibility to those most marginalized;
• Consistently bringing a high level of empathy and social skills to work and interpersonal interactions;
• Being committed to deepening an environmental justice approach in policy priorities, program development and partner engagement;
• Actively seeks feedback, direction, and guidance from all team members and keeps staff informed of decisions that impact them;
• Being dedicated to advancing NWF’s internal equity transformation and compelling partners and allies to incorporate equity into their work; and
• Passion for and commitment to NWF's mission

Physical Requirements of the Job:

Remaining in a normal seated or standing position for extended periods; reaching and grasping by extending hand(s) or arm(s); dexterity to manipulate objects with fingers, for example, using a keyboard; communication skills using the spoken word; ability to see and hear within normal parameters; ability to move about the workspace. The position requires mobility, including moving materials weighing up to several pounds (such as a laptop computer or tablet).

Persons with disabilities may be able to perform the essential duties of this position with reasonable accommodation. Requests for reasonable accommodation will be evaluated on an individual basis.

Please Note:

This job description sets forth the job’s principal duties, responsibilities, and requirements; it should not be construed as an exhaustive statement, however. Unless they begin with the word “may,” the Essential Duties and Responsibilities described above are “essential functions” of the job, as defined by the Americans with Disabilities Act.

Travel Requirements: 

In the event a remote candidate is selected, occasional travel may be required for team meetings, approximately 1 to 2 times per year on average.

Location and Work Mode: 

This position is based out of our headquarters in Reston, VA. The National Wildlife Federation is committed to a flexible and empowered work environment with an authentic community of care for all staff. In this position, the employee may work in the office, in a hybrid manner, or fully remote, to be decided jointly with their supervisor in the final stages of the interview process. For more information on Work Modes, please review the benefits section of our careers page: https://www.nwf.org/About-Us/Careers  

Compensation and Benefits:

The salary range for this position is $72,000 - $80,000, commensurate with experience.

We are proud of our designation by Mogul as a Top 100 Workplace with the Best Benefits, and by Forbes as one of America’s best small employers!  We value work-life balance and a family-friendly atmosphere with flexible scheduling.  We want you to be able to integrate work and personal life with attention to your self-care, so that your work schedule is not depleting.  We offer benefits so you feel restored and fueled through the day and week.

We offer these supports to help manage your mental, emotional, and physical health: 

• Paid time off: Vacation that starts off at three weeks accrual, unlimited wellbeing (this time can be used for physical, spiritual, emotional, cultural, religious or financial wellbeing for yourself, a partner, or family member – including pets), and 10 holidays.
• We close down for a paid winter break between December 25 to January 1 to recognize end of-year stress, and time for reflection, rejuvenation, and spending time with family.
• Up to 16 weeks of fully paid Family and Medical Leave
• Low-cost health, dental, and vision insurance options – all outpatient mental health is covered at in-network rates
• Therapist available at no cost
• Pet insurance and discount perk program
• Annual wellbeing allowance

In addition to your salary, we offer the following supports to your personal finances:

• Retirement plan with immediate match and vesting
• Annual year end retirement contribution
• Tuition Reimbursement
• Adoption and Surrogacy assistance
• Pet adoption stipend
• Student Loan management

Applicants are invited to learn more about National Wildlife Federation’s benefits package at https://www.nwf.org/About-Us/Careers.

Application:

Applications will be reviewed on a rolling basis.  Candidates should submit a cover letter and resume.

We strive to increase diversity, equity, inclusion and justice (DEIJ) in all elements of our work and with our partners to support the interdependent needs of wildlife and people in a rapidly changing world. We recruit, employ, train compensate, and promote regardless of race, religion, creed, national origin, ancestry, sex (including pregnancy), sexual orientation, gender identity (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, genetic information, past, current, or prospective service in the uniformed services, or any other characteristic protected under applicable federal, state, or local law. We are proud to be an equal opportunity employer. Applicants are invited to learn more about National Wildlife Federation’s commitment to diversity, equity, and inclusion at nwf.org/equity.

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job, therefore our job descriptions are guidelines, not hard and fast rules.  Your experience, which may include paid and unpaid experience, including volunteer work, helps build the competencies and knowledge that translates to our openings.  Diversity of experience and skills combined with passion is a key to innovation and a culture of excellence.  Therefore, we encourage people from all backgrounds to apply to our positions.

Please let us know if you require accommodations during the application or interview process by reaching us at [email protected]  or 703-438-6244.

If selected for this position, a background check will be conducted.