Senior Specialist, Digital Content Save

Habitat for Humanity International (HFHI) is currently seeking a talented Senior Specialist, Digital Content, with strong writing skills to join our Digital Communications team. The Senior Specialist, Digital Content will play a vital role in enhancing our flagship website, www.habitat.org, and improving the overall online experience for our global stakeholders, including donors, volunteers, and potential partners.

Day-to-day responsibilities include understanding the main goal and key audiences for web copy that our writers produce. Based on goals of content and the target audience the Senior Specialist, Digital Content will determine additional media — graphics, infographics, photography, video, interactive experiences, etc. that might be needed for effective storytelling. The candidate assigns media creation (to designers, et. al), provides feedback as needed, and guides writers to ensure copy complements media on the page, incorporates SEO, and follows best practices for how users read content on the web. Finally, the Senior Specialist, Digital Content leverages available web functionalities (e.g. accordions, etc.) to arrange copy, media assets and links for a readable and engaging flow of information that is visually appealing, mobile-first, user-centric and on brand to drive user engagement. The candidate is responsible for publishing pages with tags in Drupal, posting teasers across the website to promote the content and to circulate traffic. The candidate writes captions, headlines and short copies as needed.

Successful cross functional collaboration is central to the role. An innovative and curious mindset to explore new ideas and leveraging data driven insights to bring Habitat’s rich story to life digitally is key to driving user engagement and Habitat’s continued relevancy.

The role requires strong visual and design aptitude, writing and editing skills, a background that includes a solid understanding (not necessarily expertise) of multiplatform content, Google Analytics, Search Engine Optimization (SEO), information architecture, and user experience.

This position may be based remotely in Costa Rica, Slovakia, or the US.

Responsibilities:

*Cross-collaborate to develop innovative web page layouts, go beyond just a templated approach to deliver the most engaging mobile first user experience, within brand guardrails, to keep habitat.org robust and contemporary.
*Ensure habitat.org functionality, media assets and layouts used to build pages are befitting the content and audience.
*Pull in subject matter experts as needed (digital designers, digital content editors, Drupal developers, data analysts) to consult on functionality, feasibility and timeline for approach.
*Bring a strategic perspective to habitat.org pages, use data-driven insights to inform improvements, deploy SEO best practices, tags and effective linking strategy.
*Write captions, headlines, short content. Collaborate with and guide the content team as needed to ensure digital best practices.
*Prioritize work and manage project plans to meet timelines and delivery.
*Work with and support Sr. Digital Content Analyst and Editorial Manager on large projects and campaigns to build best of class experiences.

Requirements:

*A bachelor’s degree in digital communications, journalism, digital design, digital marketing, graphic design, or a related field.
*2+ years of experience in digital creative roles with a proven track record of successful complex digital projects.
*English fluency.
*A strategic mindset with ability to balance big picture, forward thinking with practical execution to support HFHI strategy.
*Portfolio or work samples.
*A multidisciplinary background with ability to build cohesive audience-targeted, user-centric, mobile first on-brand web page layouts and experiences.
*Excellent written and verbal communication skills.
*Strong visual ability and discernment to judge and guide design and photography.
*Ability to balance creative vision with business acumen to liaison globally, navigate decisions with various stakeholders, ability to set priorities and manage deadlines.
*A passion for keeping abreast of new platforms and industry trends.
*Active support of HFHI Values:
-Humility – We are part of something bigger than ourselves
-Courage – We do what’s right, even when it is difficult or unpopular
-Accountability – We take personal responsibility for Habitat’s mission
-Safeguarding: HFHI requires that all employees take seriously their ethical responsibilities to safeguarding our intended beneficiaries, their communities, and all those with whom we work. Managers at all levels have responsibilities to support and develop systems that create and maintain an environment that prevents harassment, sexual exploitation and abuse, safeguards the rights of beneficiaries and community members (especially children), and promotes the implementation of Habitat for Humanity’s code of conduct.

Preferred:

*Spanish language skills.
*Familiarity with AP style writing.
*Familiarity with web accessibility.
*Basic understanding of content management systems and openness to learning Drupal for building and publishing content.
*Understanding of key performance indicators for websites and applying these to improve website engagement and experience.
*Understanding of and openness to learning software such as Figma, Canva for reviewing and directing digital design work and expanding support to Habitat network.
*Familiarity with project management software, e.g. SmartSheet, to manage projects.

The actual salary offered for this role will be based on a variety of factors, including location, internal equity and the candidate’s qualifications and professional experience. HFHI offers a competitive, comprehensive benefits package that varies by country and typically includes vacation leave, sick leave, personal days, health insurance options, retirement plan contributions and life insurance. For work locations in the US, the hiring range for this position is $57,890 to $68,100.