Head of Marketing Save

About GreenFi

For over a decade, GreenFi has been at the forefront of climate-friendly finance, offering consumers financial solutions that benefit both their wallet and the planet. We believe in the power of collective action to combat climate change, and we're building a community of individuals who are committed to making climate action part of their everyday lives.

About the Role

The Head of Marketing will serve as a key leader in shaping and executing the company's marketing vision, strategy, and execution. This individual will oversee all aspects of marketing, from driving customer acquisition and retention to brand development, partnerships, and lifecycle management. As the steward of the customer journey, you will be responsible for building a marketing organization that balances creativity with data-driven insights to fuel growth and deepen customer loyalty.

Reporting directly to the Chief Executive Officer, the Head of Marketing will lead a multidisciplinary team across growth marketing (paid and organic), partnerships, brand marketing, lifecycle marketing, and marketing communications. The ideal candidate will be a seasoned marketing professional with a proven track record in scaling organizations, developing talent, and driving performance - hands-on - across diverse marketing channels.

The Head of Marketing is a critical revenue driver, tasked with owning and optimizing the

customer acquisition funnel while increasing the lifetime value of our account holders. You will work closely with cross-functional teams, including Product, Analytics, and Customer Success, to create and implement strategies that resonate with our target audience, improve brand awareness, and drive sustainable growth.

What You’ll Do

• Customer Acquisition and Growth:
• Develop and optimize scalable customer acquisition programs across digital, emerging, and traditional channels to drive sustainable growth and improve efficiency.
• Brand Strategy and Positioning:
• Shape and maintain a consistent brand strategy, creating campaigns that enhance brand equity and market differentiation.
• Partnership Strategies: VO1 Head of Marketing, Marketing November 2025

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• Oversee high-impact partnerships and strategic alliances to expand brand visibility and enhance customer value.
• Lifecycle Marketing:
• Design and implement customer lifecycle strategies to increase engagement, loyalty, and lifetime value, using data and customer insights.
• Marketing Communications:
• Lead the marketing communications strategy, ensuring alignment with business objectives and target audience resonance.
• Team Leadership:
• Build, mentor, and scale a high-performing marketing team, fostering a culture of accountability, innovation, and collaboration.
• Performance Metrics and Budget Management:
• Own and track key marketing metrics (CAC & LTV), manage the marketing budget, and allocate resources effectively to meet revenue and growth targets.
• Cross-Functional Collaboration:
• Collaborate with executive leadership and cross-functional teams to align marketing initiatives with company objectives and present insights and performance results to stakeholders.

What You’ll Bring

Education:

• Required:
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Preferred:
• Master’s degree (MBA or related field) with a focus on Marketing, Strategy, or Business Leadership.

Experience:

• Marketing Leadership:
• 10+ years of marketing experience, with at least 5 years in a leadership role overseeing teams across multiple marketing functions (e.g., digital marketing, brand strategy, communications, lifecycle marketing).
• Customer Acquisition:
• Proven experience in developing and optimizing scalable customer acquisition strategies across digital, emerging, and traditional channels.
• Brand Strategy:

VO1 Head of Marketing, Marketing November 2025

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• Demonstrated success in shaping brand strategy, positioning, and executing campaigns that enhance brand equity and drive differentiation in competitive markets.
• Lifecycle Marketing:
• Experience designing and implementing customer lifecycle strategies that improve engagement, loyalty, and lifetime value using data and customer insights.
• Marketing Communications:
• Leadership in developing and executing comprehensive marketing communications strategies that align with business goals and resonate with diverse target audiences.
• Partnerships and Alliances:
• Track record of forming and managing high-impact strategic partnerships and collaborations to expand brand visibility and customer value.
• Metrics and Budget Management:
• Expertise in owning and optimizing marketing metrics such as CAC and LTV, and managing multimillion-dollar marketing budgets to achieve revenue and growth targets.
• Team Leadership and Development:
• Proven ability to build, mentor, and scale high-performing marketing teams, fostering a culture of innovation, accountability, and collaboration.
• Cross-Functional Collaboration:
• Experience collaborating with executive leadership and cross-functional teams (e.g., sales, product, operations) to align marketing strategies with company goals.
• Industry Knowledge:
• Experience in FinTech, Consumer Goods, and Banking, with a deep understanding of market trends and customer behaviors relevant to the sector.
• Emerging Technologies:
• Knowledge of emerging marketing technologies and platforms, such as AI-driven marketing, automation tools, and data analytics.
• Global Marketing (Optional):
• Experience leading global or regional marketing efforts, including tailoring strategies for diverse markets and cultural contexts.

How We Support You

• Work for a mission-driven company
• Provide professional and learning opportunities
• Competitive Salary and Equity Incentives
• Robust Healthcare Plans (medical, dental, vision)
• 401(k) with a company match

VO1 Head of Marketing, Marketing November 2025

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• Flexible and Sick/Wellness Time off
• Remote-first work/life harmony

Location

US, Remote (candidates must be authorized to work in the United States)

Salary Range

$160,000 - $200,000

Application Process

Please send your resume and cover letter via email to: [email protected]

Mission Financial Partners LLC is an Equal Opportunity employer. The Company maintains policies and practices that are designed to prevent discrimination or harassment against any qualified applicant or employee to the extent prohibited by federal, state and local laws and regulations. By way of example, discrimination on the basis of race (actual or perceived), ethnicity, color, religion, ancestry, national origin, citizenship, sex, age, marital status, sexual orientation, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity, gender expression, or any other characteristic protected by applicable law is prohibited.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or need an alternative method for applying, you may contact [email protected] for assistance.

Mission Financial Partners LLC participates in E-Verify and will provide the federal government with your I-9 Form information to confirm that you are authorized to work in the U.S.