Deputy Director, Digital Marketing
Vital Strategies · New York, NY
Vital Strategies is an international public health organization. Our programs strengthen public health systems and address the world’s leading causes of illness, injury and death. We currently work in 73 countries, supporting data-driven decision making in government, advancing evidence-based public health policies, and mounting strategic communication campaigns. Vital Strategies’ priorities are driven by the greatest potential to improve and save lives. They include non-communicable disease prevention, tobacco control, road safety, obesity prevention, overdose prevention, environmental health, and vital statistics systems building. Our programs are primarily concentrated in low- and middle-income countries in Africa, Latin America, Asia and the Pacific. Please visit our website at www.vitalstrategies.org to find out more about our work.
We believe our programs are strengthened when they are developed and supported by people with diverse life experiences whose understanding of social and cultural issues can help make our work and workforce more inclusive. We welcome applications from people of all backgrounds and do not discriminate on the basis of race, color, religion or creed, gender, national origin, ancestry, actual or perceived age, physical or mental disability, veteran or military status, marital status, sexual orientation or any other basis protected by local, state, or federal laws. As such, our commitment is to promote equal employment opportunities (EEO) for those seeking employment.
Job Purpose:
The Deputy Director, Digital Marketing is a strategic leader and hands-on professional responsible for driving the growth, impact, and operational excellence of Vital Strategies’ digital presence. Reporting to the Director of Creative and Digital Strategy (DCD), this role bridges the gap between high-level brand vision and technical execution, overseeing a multidisciplinary team to deliver cohesive storytelling across the website, social channels, and paid media.
As a champion for digital innovation, the Deputy Director ensures that complex public health initiatives are translated into compelling, data-driven marketing campaigns. This is a role for a curious explorer of new technologies—particularly AI—who can optimize workflows, establish robust standard operating procedures, and mentor staff to elevate the organization’s digital influence and global reputation. This is also a role for someone who is comfortable leading pitch presentations for leadership and cross-functional teams, consistently aligning digital strategies with overarching business objectives.
This is a full-time position based in our New York office, where a hybrid, 2-day-per-week office schedule is in place. We offer highly competitive compensation and comprehensive benefits. The salary range for this position is $127,000 to $139,000 USD.
Duties and Responsibilities:
Leadership & Strategy (25%) -
· Partner with Director of Creative and Digital Strategy (DCD) to elevate Vital Strategies as a leading global public health organization, positioning Vital as a unique and creative brand.
· Partner with DCD on vision and strategy for digital marketing, owning the digital team execution against website, microsites, social channels, email marketing and digital paid advertising
· Identify and implement standard operating procedures (SOPs) for content planning, editorial calendars, and project management to ensure agility and consistency.
· Participate in planning meetings led by program, communications, development, or other teams where digital campaigns may be required.
· Establish KPIs, milestones and roadmap to achieve growth across our channels
· Manage the day-to-day operations to ensure timely and responsive service to complete request from other teams and team members
· Actively manage digital team expectations and workloads, identifying the need for consultant support to accomplish any priority tasks
· Work as an active and curious explorer on how new tools – especially AI – can increase efficiency, quality control
· Support on strategy presentations to leadership with digital insights and performance data.
Digital Storytelling (25%) -
· Contribute personally to the development of new content including writing, ideation and execution against key content pillars such as web and social content
· Identify opportunities for digital storytelling experiences, working with Digital Experience Lead and consulting front end developers or utilize new platforms
· Partner with DCD and other contributors to concept new landing pages, which showcase our key products or impact
Team Management (25%) -
· Partner with DCD to foster a culture of accountability, feedback, and collaborative problem-solving including directly managing two reports
· Manage a new Digital Experience Lead (to be hired) to increase capabilities in digital storytelling opportunities
· Manage and mentor our Digital Content Producer, ensuring constant evolution creative and hi-quality content creation across our channels
· Evaluate and propose digital team structure and individual focus areas to create efficient, agile and responsive team
· Collaborate closely with DCD, in-house designers and/or design consultants to create creative and visually engaging digital assets
· Share and mentor best-practices in digital communications and marketing within Creative team and larger Policy Advocacy and Communication team
Digital Marketing Strategy & Growth (25%) -
· Oversee the production of high-quality and creative content across all digital platforms to grow our global audience and promote our organizations objectives, products and people.
· Partner with DCD to develop strategies to expand and diversify our audiences through organic reach, authentic storytelling, and staff and partner involvement
· Steer and execute integrated approach across our digital channels including but not limited to social media, newsletter and our website
· Develop and execute a digital marketing calendar to continuously promote our organizational priorities, key products, thought leadership and our CEO.
· In coordination with PR and Comms teams, lead the strategy and execution of digital rapid response communications across our digital channels
· Facilitate digital partnerships with NGOs, coalitions, and influencers to amplify the organization’s voice through shared networks and toolkits.
Qualifications:
Education and Degree -
· Bachelor’s degree in a relevant field (Fine Arts, Graphic Design, Marketing)
Skills and Abilities -
· Skilled at leading digital solution visioning and design, interfacing directly with stakeholders to understand needs and develop strategic digital solutions.
· Ability to synthesize data, response metrics, and trends to inform decision-making and digital strategy development.
· Excellent strategic planning, problem-solving, and communication skills
· Strong understanding of digital technologies and knowledge of emerging digital technologies
· Excellent communication skills with the ability to adapt communication to meet the needs of diverse stakeholders
· High emotional intelligence with strong interpersonal skills
· Demonstrated capacity to think strategically, to work within diverse teams, to work in multi-cultural settings and with a high degree of independence
Experience Required:
· Minimum of 10 years of progressive professional experience in digital, social media, email or related fields
· Minimum of 5 years’ experience of managing and developing direct reports
· Successful track record of developing and executing digital strategies and campaigns in a fast-paced environment
Working Conditions and Physical Requirements:
· The position may involve up to 10% travel to various international locations, depending on organizational needs
