We design and quickly mainstream field-tested voter engagement innovations to help Democrats win. We do this because we believe that an innovative progressive movement will build a more equitable and just society.
Our organization was born in the wake of the 2016 election as a grassroots, volunteer-led initiative. Over the next four years, our work took off and we became a team of 30 full-time staff in 2020. From 2016 to 2020 our work focused singularly on designing and quickly mainstreaming field-tested voter engagement innovations that spark non-activists to mobilize their friends to vote. We succeeded in developing and quickly mainstreaming a suite of elegant, user-friendly and non-proprietary innovations that RCTs suggest yielded over 15,000 net votes in historically disenfranchised communities. As one example, we designed and quickly mainstreamed ‘polling place vote tripling’. Dozens of major partners used this innovation in 2020, including When We All Vote and Fair Count, ultimately resulting in over 10,000 canvasser-hours of polling place vote tripling that produced tens-of-thousands of relational conversations. This innovation was featured in The Washington Post, The New Yorker, and The New York Times.